Paul specializes in Benefits Counseling. Client Relationship Management, (CRM) implementation, project management, consumer research and digital media as he remains at the forefront of emerging trends, particularly in the interactive and social spaces. Paul Bonnallie leads the Project Management discipline and is our colleague most clients request to be assigned to their business. The reasons: he is all over the details, schedules and business information needed by both sets of stakeholders, client and agency. He has also developed a reputation for never allowing a date to be missed.
As a certified benefits counselor, Paul serves as a Senior Advocate helping his clients navigate current issues by taking the time to explain both the advantages and disadvantages of the options, allowing his them to make active and informed decisions. Mr. Bonnallie builds partnerships along the way so that the transfer from agency to client is a smooth transition without items being “lost in the cracks”. Paul has also applied his research acumen to the real estate investment and development business having served as Senior Director of Land Acquisition for and Orlando based land investment firm. His previous experience includes working in the corporate marketing department of a leading franchise services company where he focused on the operations side of the business, particularly recruiting and training. His skill at logistics have made him an invaluable member of any team because of the number of client/agency contacts he coordinates, as well as the amount of information he transfers from one entity to another.
Bonnallie’s knowledge of marketing strategies and research technology is also academically well-grounded. Paul graduated with a Masters in Management from the University of Massachusetts in Fitchburg. His undergraduate degrees include BS-Mechanical Engineering, BS Business Management, and Accounting. He has been awarded an honorary Doctorate Degree from Intermar Caribe in conjunction wtih Universidad La Salle Cancún, for his work in the international market. His understanding of sales and marketing with a foundation in scientific research and detailed analysis brings unique insights to client projects. Paul Bonnallie brings a wide ranging talent and experience that includes marketing and advertising, analytical problem-solving, statistical skills and research applications. Most importantly, Paul knows how to bring that firsthand experience to bear in solving complex business marketing problems. His skills have been honed over time with more than 25 years of practice working on major national and global brands.
Mr. Bonnallie is responsible for designing/executing research, as well as formulating strategy and brand positioning. Paul has directed multi-office research departments and managed a multi-million dollar budget, concentrating specifically on advertising effectiveness and segmentation studies that changed clients approach to its targets. Paul is the one you want at your side for heavy negotiations, mediations or analyses of the any situation. He has been able to apply this deep background in research and analysis within a sales-driven focus to identify key areas of opportunities for clients. Paul Bonnallie has led projects in benchmarking and compensation analysis and has assisted in developing various proprietary practices of benchmarking complicated costing scenarios.
Paul Bonnallie embodies Success Architects with a client-centric vision that focused on strategic marketing; assisting corporations in building revenues profitably through smarter relationships with their agency partners and improving marketing organizational schema to optimize that result. With a combination of marketing savvy and strategic disciplines, Bonnallie has created practical alternatives that have solved some of Inc 500’s thorniest marketing problems. His reputation for “out of the box” thinking and benchmarking techniques has also helped him formulate varied consultative relationships in all categories of business.
Mr. Bonnallie’s role is account management overseeing large account groups, complex client relationships, strategic marketing, and new business acquisition and contract negotiation. As a well-respected business veteran, Paul Bonnallie has been recognized within the industry as the person “a client would most want on their business”.